Sep. 21, 2011 at 6:22pm with 81 notes
Reblogged from sfbirdie
This article about the design war over New York’s subway map is fannnntastic. It includes great little tidbits about fonts!
Helvetica, which originated as a humane nineteenth-century gesture towards legibility and the common reader, was embraced in the midcentury by large international corporations to “soften” their image, until the typeface became synonymous with cold imperialism.
Surely wingdings represented isolationism.
